10 Brite Ideas for Pinterest
People use Pinterest as a visual search engine to discover products, new ideas, or inspiration. The most popular topics are retail, fashion, food, and travel, and Boards are created by topic where content is Pinned to be viewed and shared by the world.
Pinterest users are predominantly female at around 70% which has the largest gender difference of any social network, although male users are growing in numbers. 50% of users are based outside the US, which is good to know if your business is focused on international markets.
Users are predominantly businesses who love Pinterest as every Pin can click through to a website or landing page and generate traffic. However, this can be challenging if you are selling a service or a product that is not particularly pinnable. Pinterest is a long gameplay, unlike other social media platforms such as Twitter. Therefore, it makes it a good way to connect with people and share ideas.
Here are some simple tips and tricks to get you started on Pinterest.
1 Grow Your Audience with a Business Profile
When you create a new Pinterest account, make sure it is a business account to access additional features including analytics. If you already have a personal Pinterest account you can either convert it to a business account or set up a new account (for free). I recommend you set up a new account with a business email, as it is good to keep them both separate as they will have different goals.
2 Use Quotes on Pins
To promote your brand further use tools such as Canva and PicMoney to overlay text onto images in a way that will resonate with your followers. Search for trending or industry-focused hashtags, and follow influencers that actively use those tags. If you follow people in your industry, then search for their posts and see what they add. Or do a simple search for a simple topic. If you are writing about Emily Bronte then search #emilybronte. Using hashtags improves the discoverability of your profile.
3 Join Collaborative Boards
Pinterest likes content that has come from within Pinterest rather than outside. If you are looking to connect with influencers, consider creating or joining a Group Board to gain access to a new audience who may be interested in your products and services. Group Boards are run by a single administrator but allow pins from multiple contributors on a subject. This allows you to form relationships with other people, collaborate and share.
4 Comment, Repin and Tag
Be Social and take the time to comment on Pins and Repin others. Mention brands or people by their name when you are pinning from their blogs, which will introduce you to a new audience in a positive way and build trust.
5 Board Names Not Board Games
Make sure you give your Boards a clear name and description, as Pinterest uses this as a clue to its content. If you pin a T-Shirt you are selling on a Board named I Love New York, it may mean something to you and your business, however, Pinterest will not understand what the Pin is. It is much better to name your Board something like New York USA T-Shirts. Pinterest will then know what you are selling where which will improve your reach.
6 Create Call-To-Action Pins
If you are selling a product or service or want to build your email list, make every fourth Pin has a call-to-action. As an example, if you have a gardening company and tend to pin green leafy images from outside, create a series of flowery themed pins that contain a call to action such as Buy Now, Sign Up Here, Get More Flower Power, and then link it to your website or blog. Not only will your Brand have a more consistent feel, but it also will not seem like you are overselling.
7 Play Pinterest for the Long Game
have a long life unlike content on other social media platforms. You can see a Pin gain traction in 2 days, although it is usually 30-60 so be patient. A Pin can be picked up and made popular because someone recently noticed it and gave it a new lease of life by repinning. You should never delete your pins for the same reason.
8 Consider Replacing Your Blog Post Image
When creating a new blog post on your website, as well as adding your best image to the top of the post (your lead image) add images throughout the blog and Pin these to your Boards. All the Pins should click through to the same website blog. When you view your Pinterest analytics, if the most popular image is different from the lead one on the blog post, swap the image with the one that’s performing better and sending more traffic.
9 Post Your Pinterest on Your Other Social Media Channels
Use your other social media channels to boost your Pinterest reach. By showcasing your Pinterest handle on Instagram, Facebook, LinkedIn, Twitter, and any other platforms you have signed up to, it will increase your visibility. Also, post your Pinterest handle on your website or blog pages and have a clear call to action.
10 Be Useful
People come to Pinterest to search for brands and to find products they want to buy in the real world. As Pinterest is essentially a visual search engine with little chance of one-to-one engagement with potential customers, you must identify yourself and your brand as a one-stop-shop for knowledge and answers for your industry.
Over to you
Although it seems like Social Media is simply a way to sell more, it is a great way to connect with like-minded people, reach out and help one another. You may even come to enjoy it, and it will seem less of a chore and take less time as you learn the ins and outs of each platform.